Trios 360 – a Path with an Attitude

Meet the ‘laffe’ (pronounced lah-fey) – our proprietary flat bread that has transformed the way Australia perceives wraps. We are, after all, Australia's largest wraps franchise – which means that we know a thing or two about loading our signature flat bread with freshly grilled meats, fresh vegetables and proprietary dressings. And the only thing we take seriously - our promise (of course) that we will serve our consumers exceptional flavor profiles in an extensive range of wraps, baked spuds and tossed salads that indulge their senses and taste absolutely amazing.

We have been around since 2002, and take pride in the fact that being born in Melbourne, we are Australian in spirit yet multi cultural in sensibility. Our multi cultural appeal and proprietary flavor profiles has allowed us to successfully launch stores in USA and the Middle East. But not content with world domination, we are now busy working on what we call Trios 360.

Based on extensive research, and in essence, listening to our consumers, we at Trios realize that ‘instant gratification’ in a ‘personable yet personal environment’, is what our consumers look for – even in a brand shared surrounding like food courts or multi brand food precincts. Trios 360 is a detailed analysis and subsequent implementation of what our consumers have ‘told’ us over the past 18 months – how they feel about our food and how we can connect to them more. We feel that it is imperative that we create an ambience, where our consumer can not only emotionally relate to the brand but also reflect the young, trendy and urbane attitude that Trios is synonymous with, while enjoying a level of comfort in what could best be described as a ‘me moment’. Hence we are in the process of completing our rebranding project, which has mapped and examined every customer touch point (down to the basics of packaging) – and have consequently incorporated a deeper, earthier color palette and an array of finishes that we feel can be aptly expressed as ‘grunge chic’. Appealing to Gen X and Gen Y, our new interiors and technologically advanced consumer interaction points will ensure global appeal as we aggressively expand the brand overseas (currently we are continuing expansion in USA and have started our R&D for pilot stores in both China and the UK). Based on extensive consumer profiling, we are in the process of refreshing some of our taste profiles and menu offering to echo the expectations and preferences of our core target demographic (we take pride in our ability to innovate and adjust our taste contours – which is imperative to ensure success – especially considering the magnitude of international franchise enquiries we have been receiving).

Over the next six months, Trios will be refurbishing 4 existing Victoria locations to reflect our new branding. We are in the process of building two new locations in Houston, Texas and our brand image in USA is in line with our revised brand archetype. Over the next 12 months, 8 stores in Saudi Arabia will also be renovated to be consistent with our revised branding.

So what country will we colonize next? What color palette and finishes will our new stores reflect? Which artist are we going to feature on our new website? Watch this space and all will be revealed soon!

Find out more

Please visit: Trios Wraps